The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Featured Resources
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Home Organizing Workbook: Clearing Your Clutter, Step-By-Step
Failing the Mary Poppins' snap-the-fingers approach to cleaning, here's the next best thing: an utterly practical handbook that offers lasting results for anyone looking to banish clutter from every room in the house. Home organizer par excellence Meryl Starr offers up her hardworking organizing solutions in The Home Organizing Workbook, a straightforward guide to getting organized. The room chapters begin with targeted questionnaires that help the reader identify specific organizational problem...
Please Don't Drink the Holy Water
Susie Lloyd faces the trials and joy of raising a happy, active Catholic family.
Sing, Spell, Read & Write
Sing, Spell, Read & Write is a phonics-based program that uses a 36-step program of carefully sequenced steps to teach reading, writing, and spelling. More product information can be found here.
A Little Way of Homeschooling
This book is a compilation of the experiences of 13 different homeschoolers and how they incorporated an unschooling style of teaching in their homes. This book addresses the question of whether a Catholic can happily and successfully unschool. This home education approach is presented as a sensible way to access the mystery of learning, in which it operates not as an ideology in competition with the Catholic faith, but rather a flexible and individual homeschooling path.
The First Year of Homeschooling Your Child: Your Complete Guide to Getting Off to the Right Start
An increasing number of parents are turning to homeschooling. This guide helps those parents to determine what are the best first steps to take, how to define your educational philosophy, and the best approach for your children. Included is a discussion of how to choose curriculum, assess progress, and stay within the legalities of your state.