The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Looking for Another State?
Featured Resources

As an Amazon Associate, we earn from qualifying purchases. We get commissions for purchases made through links on this site.

Climb Inside a Poem for Children Big Book of Poems
The poetry anthology, Climb Inside a Poem: Original Poems for Children, uses the writings of contemporary children's poets, whimsical illustrations, and an expansive big book format (14"x 18") to create a 36-page poetry playground. The children's poems crafted expressly for this collection are written by acclaimed children's authors.
Considering God's Creation
Life science truly comes alive with this 270-page lap-book style notebook for 2nd-7th graders. A Charlotte Mason type discovery approach is easily implemented with creative activities, music and topical Bible studies, making this program a perfect choice for a homeschool family or a classroom. It may be used as a stand-alone science course or as an invaluable supplemental resource for any other program. 
Homeschooling Essentials: A Practical Guide to Getting Started
If you're ready to begin homeschooling, then the experiences of others can offer valuable help and encouragement as you jump into this new adventure. This practical guide answers common questions, helps you navigate the legalities of homeschooling, talks about the practical side of homeschooling and different methods, offers resources and gives advice about high school. 
Organizing Plain and Simple: A Ready Reference Guide With Hundreds Of Solutions to Your Everyday Clutter Challenges
Desk drowning in papers? No room for the car in the garage? Santa still sitting on the roof in May? A less-is-more philosophy is great, but we all still have way too much stuff. The home office swallows up whole rooms, as does the family computer station. Then there's the home gym, the TV room, and the playroom, not to mention our collections - books, CDs, toys. Time management experts agree that when the minor things that take up space in the mind are eliminated, there is room to think about th...
Real Lives: Eleven Teenagers Who Don't Go to School
Grace Llewellyn, author of the The Teenage Liberation Handbook, offers the stories of 11 teens who made the decision to reject traditional schooling methodologies and take their education into their own hands. The essays highlight offer a day-in-the-life look at teen homeschooling and unschooling, as the teens embraced self-education and increased in their self-confidence and motivation.